Overview
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
Coveo Qubit for everything in ecomerse
Qubit - Segmentation, Personalisation and Optimisation
Qubit - Why we use it and why you should too.
Good testing and personalisation platform, not suitable as one-stop-shop
Powerful optimisation tool
Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Qubit's not me it's you.
A/B tested content delivery
Queue up for Qubit!
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite …
Qubit - Review of a Happy Customer
Excellent all rounder
Qubit enhances us!
Great platform and service to test your ideas and ultimately increase conversion
Qubit: a great testing and optimization solution for product and marketing teams
Qubit - User review
Awards
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Pricing
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Coveo Qubit Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 45% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(199)Community Insights
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
Attribute Ratings
Reviews
(1-25 of 58)- A/B tests for front-end related changes.
- Complex experience personalisation (requiring coding).
- Complex management of segments.
- DIY/Marketing-friendly personalisation.
- Multi-variate test or complex test setup.
- Programmatic experiences.
Powerful optimisation tool
- Account management is fantastic, and you are always kept aware on the progress of tasks.
- Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
- Website event tracking has proved extremely useful for our analysis.
- I have experienced multiple glitches with the simple mode editor.
- Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.
- Website A/B testing,
- Event tracking
- Specific analysis of users' on-site behaviour
- CRO
- An overall analytics platform
Queue up for Qubit!
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
- Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
- Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
- Capturing exit survey content and details in one place is very useful.
- Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
- Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
- Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
- Setting a go-live and end dates to experiences would be really useful!
Qubit - Review of a Happy Customer
- Communication - Qubit is awesome at communicating with their clients. We have weekly calls and communication via email pretty regularly. They provide honest and helpful feedback and have yet to lead us astray.
- Making Suggestions - Qubit does a great job of suggesting types of tests to run based on our particular customer. They are also very open to hearing our thoughts and opinions as to tests we'd like to run; they provide feedback as well as the best means of execution.
- Deliverability - Qubit delivers when they say they will, and if anything is ever delayed, they make sure to communicate it.
- Decipher can be a little overwhelming. Maybe providing more training here would be helpful - then again maybe that's just me since I'm not in there everyday!
Qubit enhances us!
- It works well across responsive platforms.
- It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
- From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.
- They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
- The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
- It can take too long to update experiences - but we are an inpatient brand!
Qubit - saving development time is a big plus
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
Qubit all the way!
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
Not appropriate: Heavy front end changes
Qubit is more than software as a service, it's also service as a service, and that makes a big difference
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
- Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
- Qubit's key strength is the hands-on support from the support team.
- Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.
- Providing an interface that would enable "non technical" teams to use the software would be great.
- Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
- Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.
Less appropriate: MVT
Qubit are highly recommended
- Understanding customer and business contexts
- Proactive
- Shared learnings from many other business sectors
- Nothing springs to mind
- A/B and hypothesis testing
- Starting to mature in the personalisation space too
Qubit: powerful testing platform with a strong team behind it
- Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
- On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
- Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
- Self-serve tool is very basic and does not allow simple text changes or basic CSS modification of existing elements on a page. There is always a balance between reliability of code vs features of the editor, however it would be nice to have more basic editing options available in the visual campaign builder.
- It would be nice to have more options to segment the analytics in the reporting tool. Qubit has now introduced full export of the data via their insights section via CSV which allows further analysis. Other providers offer the option to segment via technology (browser/device) or visitor attributes right within their basic reporting tool which is a nice way or drilling down large amounts of data.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
Why Qubit?
- Good functionality, team of engineers and designers on board - feels like you're in expert hands.
- Advanced functionality with endless possibilities.
- Good account management set up means you'll always have a contact, training and ongoing support.
- Cheaper packages or discounts on additional modules for existing and loyal users.
- Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
- High staff turnover - not ideal for daily contacts and relationship building.
Makes life a whole lot easier
- Very professionally operated, and with consistent customer service
- Lots of possibilities to build out
- Tag management
- Speed can sometimes be lacking
- Tag data access
- Could be a little more user-friendly and not so geared toward engineer types
- A/B testing
- Personalization
- Tag management
- Reporting on A/B test results
- Affect it has on the speed of the website
- General reporting and access to data that they collect through the tag
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
Qubit Review
- Excellent account management team.
- Robust tool that is easy to use.
- Shared insights into what other online retailers in the marketing are doing.
- Less reliance on man days/commercials as this can cause planning issues.
- More in-depth training as to some of the more advanced tools on offer.
- More in-depth analysis as to testing performance and how we should look to move forward with these results.
Qubit Team transformed a technology into a product to drive and understand dynamic customer segments
- The team support
- Data preparation for strategic review
- Growth hacking project management
- Test throught multi-device environment
- CRM algoritms into A/B test console
Qubit - A useful Customer Experience Tool
- Professional services is incredibly knowledgeable. Many experiences we wanted to create would not have been possible without this.
- Quick to fix issues we have raised in production.
- Commitment to engaging our internal teams by running workshops across Europe.
- Industry leading personalisation product. A shame we didn't get a chance to use it!
- Delivery times. More often than not, delivery dates were missed. This was very frustrating throughout our relationship.
- Production issues. We had several issues in production due to Qubit product changes that we were unaware of. This was unacceptable.
- Professional services spread too thinly. Sometimes, our contacts took too long to respond, which was exacerbated massively when employees were on annual leave.
- Verify internal changes made by A/B testing.
- Using social proof to improve customer journeys.
- Segmenting customers based on locations/languages/previous actions.
- Targeting specific users by uploading CSVs.
- Personalising the experience based on all of the above.
- Large builds take a long time and have many defects. This takes further time to fix them.
- Quick wins can take a long time due to the build/QA queues that come as a result of the shared resource pool that's split amongst several clients.
Qubit I would
- Front end development work - We don't have enough resources to build the experiences ourselves so with the expertise of Qubit's in house development we can move much faster to get tests out the door, rather than wait for resources to free up internally.
- Account Management - Our account managers are passionate and engaged and will go the extra mile to ensure we're getting good value out of the product.
- Although it's not the most important feature in the world, a WYSIWYG interface would sometimes help speed up basic tests and changes on site.
Easy to use and great support
- Qubit is particularly good at helping us decide which features we should be testing on our site based purely on our data. This helps us ensure that we are only testing things that are going to provide us with the most value.
- They are also very proactive at reaching out to us and are quick to respond to requests.
- I would love to see a more flexible pricing plan so that I could purchase support as I needed it instead of in large bundles.
Qubit - experimentation at scale done well
- Experimentation at scale - running large amounts of AB and multivariant experiments
- Great customer service - no matter what the issue, we've always had the support we need to ensure we stay on track
- Allow us to run ABns at 100%!! Sometimes we need to be able create a custom control (empty) and a variant but Qubit only allows us to run it at 95% which means we're then losing 5% of traffic
- Functionality testing of multiple experiments simultaneously to understand the implications of combined experiments in the same area - we had to create our own functionality to do this
Qubit has transformed our business
- Traffic splitting
- Account team makes greats suggestions
- Technical support
- It has gone down once
- The simple mode builder is way too simple
Qubit Review
- Account team is diligent
- The platform has its flaws and bugs, but the team recognizes them and works with us on creative solutions to resolve.
- Usability - "Simple mode" is only usable for the most extremely simple cases, not including reactive web design. So just about every test has to be done in "advanced" mode, which requires more time and often effort from the qubit dev team itself.
- The ability to segment data by device, browser and source AFTER the test ran is critical to running tests at scale. We had to ask qubit to build a custom report to enable this - it should be out of the box.
- Some things in the UI are simply not intuitive, which is odd for a platform designed to improve usability.
Qubit Review
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
- I think the account management is excellent
- The system is powerful and over time becomes more powerful
- Simple statistical interface
- Flexible and capable to tailor your needs
- The system is flexible and powerful but with that comes a certain complexity - it's not a point and click system.
- As the system grows, the cost of the system goes up - the danger is that developments you want and need come at a cost when you are already committed to the system.
Powerful tool, requires time investment (but worth the effort)
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
- A/B testing of complex changes to the customer journey (as opposed to simple/show/hid/change colour tests)
- Providing a development stream which can run independently from standard development (therefore maximising resource capacity)
- The tool is clearly very powerful, but the most impressive changes require javascript coding to implement. One of the key benefits of QuBit is the ability to make site changes without needing development resource, so this creates a catch 22 of sorts. Adding more capability to the non-coding interface would be a real advantage.
- Semi-dedicated resource to set up, refine and report on tests. There's no limit to the number of tests which can be set up so maximising volume is key to getting the most value from the tool. Simple variations to the test setup/user experience delivered can make the difference between a conversion rate increase or decrease. So allowing for time spent on refining/improving tests is critical.
- Access to Javascript coding resource (ideally with QuBit experience) OR a readiness to invest in QuBit's own Javascript coding resource. QuBit can deliver some very impressive site improvements, but the best ones need JS.
- Visitor volumes of around 250,000 per month or more. Lower than this means that tests take a very long time to deliver statistically sound test results. At around 100,000 sessions per month or less, many tests will not be able to deliver meaningful results for months.